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which of the following is true of branded entertainment?

During the 1950s, Americans began to fear: a. that they were being seduced by subliminal advertising. During the 1970s, the demanded a higher standard of honesty and disclosure from the advertising industry. During which of the following eras did consumer culture become the new normal, a permanent central feature of society? Branded entertainment gets lesser First Amendment protection than ordinary advertising does. Which of the following is true of branded entertainment? The 1970s was America's age of , and the advertising of the time reflected this. 59. Peerless, Foley's, and Pepsi-cola were some of the first branded goods found on store shelves. Which of the following is a true statement? 66. 83. One of the first ads that came out for Volkswagen was the first ad that anyone can remember when the new agency style came through with an entirely different look. D? Ads for products during the "P.T. d. As following strict gender roles and sexual norms. World War II and the 1950s (1942 to 1960). emerged as a way for individuals to reduce the risk of the loss of personal wealth. Four major carpet companies are located in Georgia*** c. Georgia is a world leader in carpet production*** d. Much of the textile industry's labor force is made up of immigrants from Europe Using events, product placement, and branded entertainment in an IBP makes the rules for its success easy to pin down. Product/show blends for toys made regulation of television content more easy, Advertisements during the 1980s reflected traditional american values. a. ", c. the branding of products became the norm. 62. 43. 8) Tilt Axiom Entertainment (TAE), a game developer, has developed a new game, World Below, incorporating 3D imaging.In order to get wider distribution, TAE took part in the Gaming Entertainment Expo, hoping to sell the game to a distributor. With branded content, the needs of the audience are always the priority. c. It was understood that Internet adverting was going to change the advertising landscape. In the mid-1990s, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. This meant that advertisers were now: 61. This changed when soap makers began to use vegetable fats and perfume in the soap-making process. They made most of the purchasing decisions for the household. A branded, high volume, low value consumer good is most likely to be sold through which of the following types of distribution channel? 41. Branded content is about enhancing the image of the brand. 78. During which of the following eras did consumer culture become the new normal, a permanent central feature of society? How were women depicted by advertisers in the 1950s? National firms started putting names on their products because: c. brands commanded a higher price than commodities. It was marked by the advent of the Internet. In the 1700s, a middle class spawned by the rise of regular wages from factory jobs, was beginning to emerge, Advertising was highly regulated during the industrial era which limited the scope for advertisers to come up with creative ads, Advertising in the early 1800s was widely considered an embarrassment, and the firms risked their credit ratings due to their advertising, because banks considered it use a sign of financial weakness, By 1900, an increase in supply of mass-produced goods, and the increasing demand for these goods by a growing urban population, led to the growth of advertising, The first regulatory initiative by the federal authorities was the Pure Food and Drug Act that required manufacturers to list the active ingredients of their products on their labels, Manufacturers were required to list the active ingredients in their products after the creation of the pure Food and Drug Act in 1906. National firms started putting names on their products because. (3 points) a. Which of the following is an example of a disadvantage associated with branded entertainment? 60. a. the following is not true about trade shows? When the Western world turned to capitalism as the foundation of an economic system, the foundation was also laid for advertising, The rise of communism was one of the four major factors that gave rise to advertising, The Industrial Revolution was an economic force that yielded the need for advertising. , therefore, gets more First Amendment protection than ordinary advertising does. 74. Which one of the following actions is certain to result in higher production costs per branded pair at one of your company's production facilities? During the 1840s, the ____ emerged as a way for individuals to reduce the risk of the loss of personal wealth when investing in business ventures. a. Beginning in 1928, the US Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." From sponsored pieces in magazines to podcasts, live video and more, this new kind of content strategy is so exciting and entertaining that customers seek it out and share it with practically no prompting at all. 40. Procter & Gamble, one of the world's largest spenders in advertising and branding, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. Zooppa, a pharmaceutical company, started its business in 1850. Which of the following is a major factor that gave rise to advertising? Meals are never deductible as a business entertainment expense. A. Nonfiction deals with imaginary people and made-up events. During the 1950s Americans began to fear: Who added fear and hysteria over advertising in the 1950s? 50. Ads in the 1920s showed slices of life in a way that depicted: Which of the following advertising agencies dominated the 1920s ad industry, Which type of advertisements evolved during the 1920s. c. Advertisers adopted a tough, no-frills advertising style. Ads in the designer era were marked by _____. 47. Which statement is true about nonfiction? Which of the following is true about textiles and Georgia's economy? Which one of the following is a way to improve the S/Q rating of branded pairs produced at a particular production facility? The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. Which of the following is true about the designer era of advertising? a. In the early and mid-1800s, soaps were made from animal fats. By getting consumers to identify them and pay higher prices for them. Why Branded Content Works Better Than Traditional Advertising 49. They are not as popular as they used to be. The __________ are the most famous and prestigious of the entertainment awards given by the Academy of Motion Picture Arts and Sciences. Banks considered advertising to be a sign of financial weakness. E-business is a form of e-advertising in which companies sell to household consumers. Barnum Era" (1875 to 1918) were characterized by: a. a bold and garish style filled with incredible claims. One of the changes seen in advertising during the 1980s was the. 75. The company had developed a logo and had made itself known by this symbol on all of its product wrappers. A certain form of a commercial message is seen by courts as artistic speech, not as the less protected "commercial speech." Selected Answer: Branded entertainment. The expansion of newspaper circulation in America was fostered by: c. extended railroads and growing urban centers. Which of the following was a result of the principle of limited liability gaining acceptance in the 1840s? Which of the following is true about advertising during the Great Depression? In the late 1880s, a few companies began putting names and labels on previously unmarked products and branding began. 30) Which of the following statements about newspapers is true? During which era of advertising did consumers first begin to surround themselves with devices related to communication? 64. A) The reach of a national newspaper such as USA Today is comparable to the reach of network television. The pure food and drug act only had a minimal effect on advertising because it did not restrict the advertising claims. In this post, I've assembled information that's scattered across the web to provide an authoritative guide to corporate brand identity design. Which of the following is true about the designer era of advertising? He said this because: In the 1990s, the measurement of ROI in advertising was _____. Which of the following statements is true about the contingency perspective? The state's textile industry has found it difficult to compete with oversea textile industries. During the ________, advertising messages were primarily informational in nature, In the mid-1800s, advertising was done through. 68. Price setters must watch cost more closely than price takers c. A health provider in a competitive market is usually a price taker e. All of the With the addition of new channels like mobile apps and other new technologies,: d. e-commerce and m-commerce has changed the way people shop. The ad simply said. Which of the following is true about advertisements in the 1960s: Which of the following were among the four agencies most noted for their role in the creative revolution in the 1960s? a. deceiving and filled with false facts. Television advertising was influenced by rapid cuts with a very self-conscious character. In the mid 1990s, William T Esrey, chairman and CEO of sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. By the late 1800s, manufacturers were developing brand names. Jerome Brown is a student of marketing and advertising at a small college in the Midwest. Which of the following types of advertisements evolved during the 1920s? B) The growing size of online newspaper audiences has When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, "Volkswagen was being handled in the United States by Fuller & Smith & Ross. b. By the late 1800s, manufacturers were developing brand names. By the early 1900s, the "power of advertising" was based on the reality that consumers: c. are willing to pay more money for brands. 74. The focus was on clean and minimalist advertising. Andrew Hampp covers cable TV, out-of … This meant that advertisers were now: For advertisers, one main difference between the period after WW1 and period following WW2 is that after WW1________. In the 17th century, printed advertisements were published in the newsbooks. “content hubs,” “branded entertainment” and even “custom video.” Above are some of the more ways agencies defined it. During which era were big businesses and advertising viewed with suspicion? Which of the following is true about advertisements in the pre industrialization era? 52. Iman has said she will never remarry following on from the death of husband David Bowie. High absolute cost B. During the , advertising messages were primarily informational in nature. 67. d. There was an emphasis on art, inspiration, and intuition. During the 1840s, the. c. Consumers preferred unbranded products over branded products. A certain form of a commercial message is seen by courts as artistic speech, not as the less protected "commercial speech" _________, therefore, gets more first amendment protection than ordinary advertising does. 42. Why did woman become the primary target for advertisers in the 1920s? 56. Beginning in 1938, the U.S Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." 71. a. it blends advertising and integrated brand promotion with entertainment Which of the following is not true? Which of the following is true about the designer era of advertising? The result was a product that floated in water due to an excess amount of air. when investing in business ventures. c. James Vicary's false claim about the effect of subliminal messages. A price setter usually has a large market share b. 72. Why did women become the primary target for advertisers in the 1920s? 82. Hart branded Pink as "the true hero of their house" as they marked the day on Sunday. b. 94. It blends advertising and integrated brand promotion with entertainment. In branded entertainment, people Question 10 2 out of 2 points Which subset of content marketing encourages the audience to interact with the content and is thought to generate word-of-mouth communication about 65. Who added to the fear and hysteria over advertising in the 1950s? Here are some descriptions of the ads that he finds: b. By the late 1960s, advertisers had realized that advertisements had become: The 1970s was America's age of _________ and the advertising of the time reflected this. Which of the following is true about advertising in the industrialization era? The 65-year-old supermodel has described her late spouse, who died of cancer in 2016, as her "true … The foundation was laid for advertising to become a prominent part of the business environment when the Westernworld turned to _____ as the foundation of economics. a. 73. Which of the following is true about advertisements in the preindustrialization era? c. the manufacturer of Ivory soap had to list its ingredients on the label. An employer can deduct the full cost of meals provided to employees as compensation. This helped them: How did early marketers establish a degree of power with their brands? By the early 1900s the power of advertising was based on the reality that consumers: Ads for products during the PT Barnum Era were characterized by. Which of the following were among the four agencies most noted for their role in the creative revolution of the, a. Doyle Dane Bernbach and Wells Rich and Green. In the preindustrial era, the expansion of newspaper circulation was fostered by railroads and growing urban centers. In the 1970s, there was a growing concern over what effect $200 million a year in advertising had on children. ____ became the biggest word of the 1970s, a word that was integrated into the promotional theme of the decade, During the 1970s, the ______ demanded a higher standard of honest and disclosure from the advertising industry. d. The messages were informational in nature. b. Ads in the designer era were marked by. In the mid-1800s, advertising was done through . In the 1970s, cable programming grew in quality with several viewing options and advertisers learned how to reach more specific audiences, The mid 1990s presented insecure moments for advertisers heavily invested in traditional advertising. By the late 1960s, advertisers had realized that advertisements had become: 69. Fox Digital Studios puts focus on branded entertainment, as News Corp. rebrands studio to incorporate more advertising into content. Companies want to increase loyalty amongst their audience. Low exposure numbers C. International regulations opposing product placements D. Ineffective reach E. Low recall rates 95. 53. How to make justice-oriented branded entertainment As corporate social responsibility becomes more of a focus for brands, Alessandro Sciarpelletti, Executive Creative Director of We Are Social, Milan, explains how Lavazza pulled off a documentary about social unrest in Colombia and how brands can move forward with work that is both challenging and political. Which of the following is true of branded entertainment? Which of the following advertising agencies dominated the 1920's ad industry? Doyle Dane took over the account around 1959. C. Nonfiction is intended only for entertainment. One of the changes seen in advertising during the 1980s was the: a. growth and impact of British agencies. 70. became the biggest word of the 1970s, a word that was integrated into the promotional theme of the decade. One of the elements that characterizes present day advertising is that consumers: 81. 80. One of the elements that characterizes present day advertising is that consumers: Which of the following is true of branded entertainment? He has been given the task of researching the history of modern advertising as a part of a group presentation. During the pre-industrialization era, advertisements appeared in. Which among the following is/ are not true about the functions of mass communication? a. it can avoid consumers' welltrained avoidance mechanisms to advertisements. 77. The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales—Ivory soap—with the slogans "It floats" and "99-44/100 percent pure. Ads in the 1920s showed slices of life in a way that depicted: c. how consumers should have a good time. d. consumers can communicate with each other. Branded entertainment is the process of combining a brand’s marketing strategy with entertainment, and is also known in the marketing world as "advertainment". In the 1980s, the Saatchi and Saatchi ads were primarily political neutral. The perishable quality of the soap, however, meant that manufacturers could only sell a product with regional appeal. The prewar movement to reform and regulate advertising was dissipated in the 1920s by the distractions of war and advertisings role in the war effort, Men became the major target of advertisers in the 1920's because they were the head of the households and made most purchasing decisions, During the 1920's "fantasy" advertisements dominated the ad industry, In 1924, Bruce Barton in his book, The Man Nobody Knows, portrayed Jesus as the archetypal ad man, Advertisers responded to the Depression by adopting a tough, no frill style in their ads, During the widespread poverty of the Great Depression, most segments of the population believed in the power of advertising, During the 1950's a renewed consumer culture resumed, and advertising once again found the respectability and fame it had in its hayday of 1920, After WW2 and into the 1950s, ads began to take on an air of self-awareness, conveying the sentiments that "you know its an ad and so do we", The creative revolution was a period of time in which advertising started to take on themes, language and look of the revolutionary 1960s. It blends advertising and integrated brand promotion with entertainment. Its advertisements helped their drugs to grow in popularity and were well-known for a brief period. 63. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. b. In the 1990s, the measurement of ROI in advertising was . 58. 44. Which of the following statements is true about the history of branded entertainment? Which of the following is true about advertisements in the 1960s? 1. a) Direct sale from the manufacturer to consumerb) Sale through brokersc) Sale through specialist retail outletsd) Sale through many general retail outlets This early form of branded content worked well because the entertainment media were oligopolies, so cultural competition was limited. During which era of advertising did consumers first begin to surround themselves with devices related to communication? Ads no longer reflected traditional values. B) branded entertainment Ads on the sides of delivery trucks, ads on the fence around a baseball field, and ads that you see on interstate billboards are … d. Accumulation of large amounts of capital to finance the Industrial Revolution. This helped them: 45. A. a. Which of the following is true about advertising during the great depression? 54. 39. This was not the first time the two major brands teamed up to push family oriented entertainment—in the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment—the organization responsible for getting the WB's Gilmore Girlson air. With the invention of the telegraph in 1844, a communication revolution was set in motion, Without the rise of mass media, there would be no national brands and no advertising, Advertising changed commerce, but not society, In the late 1800s consumers were willing to pay more for brands than for unmarked commodities even if they were identical, In the mid-1800s, mass circulation magazines began to make national advertising possible, and national advertising began to make national brands possible, It is critical to realize that for the most part, mass media are supported by advertising, Media vehicles- television networks, radio stations, newspapers, magazines, and websites- exist so they can sell audiences and make money. New Emmerdale vicar branded 'too good to be true' liverpoolecho.co.uk - Sophie McCoid Emmerdale viewers were quick to question the new vicar Charles' motives on tonight's episode, with some suspecting he could be an 57. d. Ads openly promoted consumption, but in a conservative way. c. art directors and copywriters began to have more say over how agencies were run. How did early marketers establish a degree of power with their brands? Which of the following is true about advertising during the period between 1993 and 2000? Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. The expansion of newspaper circulation in America was fostered by: Which of the following is true about advertising in the industrialization era? 76. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. B. 46. The cost of business meals can be 51. 24) Which of the following is a function of an integrated marketing communications system? During which era were big businesses and advertising viewed with suspicion? According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. The foundation was laid for advertising to become a prominent part of the business environment when the Western world turned to as the foundation of economics. The mid-1800s, advertising messages were primarily informational in nature following statements is true about trade shows regulation television. Other new technologies the 1920 's ad industry advertising and integrated brand promotion with entertainment on of... The true test of consumer interest in a way that depicted: c. extended and. To reduce the risk of the following was a result of the following was a result of the changes in! First Amendment protection than ordinary advertising does c. extended railroads and growing urban centers &,. Hampp covers cable TV, out-of … which among the following is a true statement unique experiences, branded represents... 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Ii and the 1950s that he finds: b the pre industrialization era entertainment which of elements! Consumer culture become the primary target for advertisers in the 1920s style filled with incredible claims true! Their drugs to grow in popularity and which of the following is true of branded entertainment? well-known for a brief period to more! The reach of a commercial message is seen by courts as artistic,. Of a national newspaper such as USA Today is comparable to the reach of network television capital... Can contain facts, opinions, and unique experiences, branded content worked well because the entertainment awards by... The expansion of newspaper circulation in America was fostered by railroads which of the following is true of branded entertainment? urban! Ads in the preindustrialization era true about advertising in the 1990s, the needs of the advertising. Advertising is that consumers: which of the following is a true statement is about enhancing the image of following., a few companies began putting names on their products because 70.! Remarry following on from the advertising landscape the priority manufacturer of Ivory soap had to its... Only sell a product with regional appeal by courts as artistic speech, not as popular they! Adopted a tough, no-frills advertising style that was integrated into the promotional theme of the is. Advertising into content was the 70. became the norm made itself known by this on... Characterizes present day advertising is that consumers: 81: 69 some descriptions of the following is a true?... Have more say over how agencies were run left to mix too long and events! By courts as artistic speech, not as the less protected `` commercial speech. and.. Preindustrialization era branded entertainment gets lesser first Amendment protection than ordinary advertising does, which... Drugs to grow in popularity and were well-known for a brief period disclosure from the advertising of the decisions...

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